The foundations of the methodology we teach for creating your own football prices is based on the research carried out by Mark J Dixon & Stuart G Coles in 1997. This research paved the way for compiling accurate football odds and is still referred to this day. We recommend anyone who is serious about become an expert in Football Odds compilation should familiarise themselves with the original work. Don't be put off by some of the formula heavy chapters, appreciate the thesis for what it tells us.
The link to read their work can be found HERE
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